B. J. Fogg quotes
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“Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.”
-- B. J. Fogg -
“Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.”
-- B. J. FoggSource : B.J. Fogg (2003). “Persuasive Technology: Using Computers to Change What We Think and Do”, p.33, Morgan Kaufmann
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“Put hot triggers in the path of motivated people.”
-- B. J. FoggSource : "Quick Query: Dr. BJ Fogg on Fogg Behavior Model". Interview with Kevin Patrick Allen, www.practicalecommerce.com. December 15, 2009.
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“Design your life to minimize reliance on willpower.”
-- B. J. Fogg -
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“Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.”
-- B. J. Fogg -
“Design your site so it looks professional”
-- B. J. FoggSource : "Stanford Guidelines for Web Credibility". credibility.stanford.edu. May 2002.
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“Plant a good seed in the right spot and it will grow without further coaxing”
-- B. J. Fogg -
“People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.”
-- B. J. Fogg -
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