Nick Cooper quotes

There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.
-- Nick Cooper

#Business #Equity #Consumers

People do make judgments of trust on appearance - in the real world and online.

Ethics and religion must not stay at home when we go to work.

Equity capital is expensive. Every time you do a raise, you dilute.

Conservatism must be based on allowing everyone to become an owner - equity for everyman.

Sweat equity is the most valuable equity there is.

In any architecture, there is an equity between the pragmatic function and the symbolic function.

In e-commerce, your prices have to be better because the consumer has to take a leap of faith in your product.

If consumers are asked to make greater sacrifices than industry, this country is going to have its greatest shortage of all -- a shortage of consumers.

We believe we are the consumers, but we are the consumed.

The nerdist movement is less about consumers; there is a large contingent that are creative nerdists instead of consumers.