Ocupation: Journalist
Life: April 14, 1918 - June 12, 2005
Birthday: April 14
Death: June 12
People don't buy plastic and paper, they buy emotions.
Topics: People, Paper, Emotion
Marketers... Can't simply put a more environmentally friendly package on the shelves and assume that shoppers will recognize and appreciate the change. If the goal is to drive preference or justify a price premium, the environmental benefit needs to be conveyed.
Topics: Business, Appreciate, Goal, Environmentally Friendly, Shoppers
You can't rely just on talent to win.
Topics: Winning, Effort, Talent