Scott Bedbury famous quotes

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
-- Scott Bedbury

#Appreciation #Emotional #People

A great brand is a story that's never completely told.
-- Scott Bedbury

#Stories #Brands

For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can’t entirely control a brand. At best you can only guide and influence it.
-- Scott Bedbury

#Forever #Feelings #Mind

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.
-- Scott Bedbury

#Organization #Focus #Building

A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.
-- Scott Bedbury

#Powerful #Emotional #Decision

Advertising, if it is any good, should help to confirm what already is, not what should be.
-- Scott Bedbury

#Helping #Advertising #Should

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
-- Scott Bedbury

#Inspirational #Appreciation #Business

Branding is everything - and I mean everything.
-- Scott Bedbury

#Mean #Branding

Getting used to our blessings is one of the most important non-evil generators of human evil, tragedy and suffering.

Basically, as a kid I grew up to a lot of good music, and part of my appreciation for music, from being a small child, was appreciating Jamaican music.

Upgrade your past by seeing it with appreciation.

Well, guys are better at mechanical stuff and women are better at emotional stuff.

I don't have anything against my mom, but my family has no emotional connection to each other.

Of course, even the general designation 'religious' includes various basic ideas or convictions, for example, the indestructibility of the soul, the eternity of its existence, the existence of a higher being, etc. But all these ideas, regardless of how convincing they may be for the individual, are submitted to the critical examination of this individual and hence to a fluctuating affirmation or negation until emotional divination or knowledge assumes the binding force of apodictic faith.

Relief is a wonderful emotion, highly underrated. In fact, I prefer it to elation or joy. Relief lets the air out of the Tire of Pain.

Humility is born of the spirit, humiliation of the ego.

God does not so much want us to do things as to let people see what He can do.

We must see what in the Israeli identity - in the Israeli - we can give to other people rather than speaking so often of taking, expanding territory.