“Simplicity is about subtracting the obvious and adding the meaningful.”
“The difference between closing or opening your eyes is the choice between the imagined vs real. Blinking is only human.”
“Communication in every which way is everything for the leader.”
“Things that I can do myself, I either do by myself, or teach a willing undergraduate who doesn't know how to do those things by doing it for me. Things that I can't do myself, my graduate students should be doing.”
“Teaching is the rare profession where the customer isn't always right and needs to be told so appropriately.”
“Videogames are indeed design: They're sophisticated virtual machines that echo the mechanical systems inside cars.”
“Skill in the digital age is confused with mastery of digital tools, masking the importance of understanding materials and mastering the elements of form.”
“Design is about crafting an experience that is unfamiliar enough to feel novel, yet familiar enough to instill confidence.”
“My role is to find strategic insights as to where design can have the most business impact. A designer can bring a viewpoint of not just aesthetics, but economics and usage.”
“Really great products, like @nest, have #design baked in from the beginning instead of slapped on at the end.”
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