David Meerman Scott Quotes and Sayings - Page 1
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“On the web, you are what you publish.”
-- David Meerman Scott -
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
-- David Meerman Scott -
“Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.”
-- David Meerman Scott -
“Think like a publisher, not a marketer.”
-- David Meerman Scott -
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“The urgent can drown out the important.”
-- David Meerman Scott -
“If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.”
-- David Meerman Scott -
“Nobody cares about your products (except you)”
-- David Meerman ScottSource : Twitter post from Jan 22, 2016
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“Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.”
-- David Meerman ScottSource : David Meerman Scott (2010). “The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly”, p.286, John Wiley & Sons
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“Real time is a new mindset in marketing, and that's what inbound marketing is all about.”
-- David Meerman Scott -
“What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.”
-- David Meerman Scott -
“You sell more when you stop selling.”
-- David Meerman ScottSource : David Meerman Scott (2016). “The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business”, p.116, John Wiley & Sons
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“Don't start by talking about your products and services instead think about the people you are trying to reach”
-- David Meerman Scott -
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“The difference is conflict, an important yet overlooked aspect of all good communications.”
-- David Meerman Scott -
“It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.”
-- David Meerman Scott -
“It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.”
-- David Meerman Scott -
“The time is now. Now we can market in real time. Now we can market instantly.”
-- David Meerman Scott -
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“...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.”
-- David Meerman ScottSource : David Meerman Scott (2009). “World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories”, p.13, John Wiley & Sons
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“Social Media are tools, Real Time is a mindset.”
-- David Meerman Scott -
“Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”
-- David Meerman Scott -
“Marketing is not about your agency winning awards. It's about your organization winning business.”
-- David Meerman ScottSource : David Meerman Scott (2015). “The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly”, p.37, John Wiley & Sons
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“As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.”
-- David Meerman Scott -
“Focus on your buyers and your buyers problems”
-- David Meerman Scott
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