Michael Freeman quotes
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“As good marketers, we like to tinker with things and make them better.”
-- Michael Freeman -
“Yellow is the brightest and lightest of all colors, and this brilliance is its most noticeable characteristic, which accounts for the way it is used practically and thought of symbolically.”
-- Michael FreemanSource : Michael Freeman (2013). “The Colour Photography Field Guide: The Essential Guide to Hue for Striking Digital Images”, p.78, Hachette UK
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“I think putting labels on people is just an easy way of marketing something you don't understand.”
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“Marketing is what a company is in business to do. Marketing is a company's ultimate objective.”
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“Measurement is like laundry. It piles up the longer you wait to do it.”
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“When the product is right, you don't have to be a great marketer.”
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“Sameness is what marketers want us to want.”
Source : Thomas M. Disch (2000). “The Dreams Our Stuff is Made Of: How Science Fiction Conquered the World”, p.211, Simon and Schuster
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