All PAULA SCHER Quotes about “Marketing”

“Marketing is a necessary part of the creative process.”
“Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.”
“Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.”
“I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."”
“Marketing is neither good nor evil.”
“Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.”
“You can't say there shouldn't be marketing and (that) marketing is a bad thing.”

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