Beth Comstock Quotes and Sayings - Page 1

“You can't sell anything if you can't tell anything.”
-- Beth Comstock

#Marketing

“Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.”
-- Beth Comstock

#Jobs #Marketing #Done

“The more passionate that someone is about something, the more you have to listen to them.”
-- Beth Comstock

#Motivational #Passionate

“You have to tell a story before you can sell a story.”
-- Beth Comstock

#Stories

“There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare”
-- Beth Comstock

#Marketing #Nightmare #Finance

“Some dream in color. We dream in scale.”
-- Beth Comstock

#Dream #Color #Scales

“We seek to be as nimble as a startup.”
-- Beth Comstock

#Nimble

“An idea doesn't count if you can't use it”
-- Beth Comstock

#Ideas #Use

“Our job is to understand where the market is heading and translate that into practical action.”
-- Beth Comstock

#Jobs #Action #Translate

“What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.”
-- Beth Comstock

#Dna #Instigators #Marketers

“Marketing is about innovation.”
-- Beth Comstock

#Innovation #Marketing

“B2B does not mean boring marketing.”
-- Beth Comstock

#Mean #Marketing #Doe

“In big companies projects have to scale and Lean Startup help us to do it”
-- Beth Comstock

#Helping #Projects #Bigs

“There is always room in our budget for a little experimentation.”
-- Beth Comstock

#Littles #Rooms #Experimentation

“Be where the world is going.”
-- Beth Comstock

#Marketing #World

“Know thyself. Know the customer. Innovate.”
-- Beth Comstock

#Marketing #Know Thyself #Thyself

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.”
-- Beth Comstock

#Believe #Emotional #Marketing

“Mind share before market share.”
-- Beth Comstock

#Mind #Share