John Elliott Quotes:

Big ideas are so hard to recognize, so fragile, so easy to kill. don't forget that, all of you who don't have them.

Topics: Ideas, Advertising, Forget, Big Ideas, Great Advertising

There are a lot of problems involved in comparative history. You never know if you're getting the comparisons weighted rightly, you're bound to dominate one literature better than another. But I do see it as one of the ways forward for the future. I think it is a very important approach.

source: - Interview with Danny Millum, www.history.ac.uk. March 7, 2008.

Topics: Thinking, Way Forward, Important