Regis McKenna quotes
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“Marketing is everything and everything is marketing,”
-- Regis McKenna -
“The more alike two products are, the more important their differences become.”
-- Regis McKenna -
“Speed has become an important element of strategy.”
-- Regis McKenna -
“Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology business is like seven years in any other industry.”
-- Regis McKennaSource : Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company
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“Marketing should focus on market creation, not market sharing”
-- Regis McKennaSource : Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company
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“It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.”
-- Regis McKennaSource : Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company
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“How do you design the product in a way so that it sells itself?.”
-- Regis McKennaSource : "Apple's First Marketing Guru on Why '1984' Is Overrated". Interview with Matthew Creamer, adage.com. March 01, 2012.
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“I think putting labels on people is just an easy way of marketing something you don't understand.”
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“Money coming in says I've made the right marketing decisions”
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“The most powerful concept in marketing is owning a word in the prospects mind.”
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“Marketing is what a company is in business to do. Marketing is a company's ultimate objective.”
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