Beatrice Warde quotes
-
“Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas.”
-- Beatrice Warde -
“People who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear.”
-- Beatrice Warde -
“Set a page in Fournier against another in Caslon and another in Plantin and it is as if you heard three different people delivering the same discourse - each with impeccable pronunciation and clarity, yet each through the medium of a different personality.”
-- Beatrice Warde -
“Printing demands a humility of mind, for the lack of which many of the fine arts are even now floundering in self-conscious and maudlin experiments.”
-- Beatrice Warde -
-
“There are bad types and good types, and the whole science and art of typography begins after the first category has been set aside.”
-- Beatrice Warde -
“There is nothing simple or dull in achieving the transparent page. Vulgar ostentation is twice as easy as discipline. When you realise that ugly typography never effaces itself, you will be able to capture beauty as the wise men capture happiness by aiming at something else.”
-- Beatrice Warde
-
“A false idea is not only one which is absolutely subjective but one which is absolutely objective.”
-
Source : A. E. Waite (2012). “The Pictorial Key to the Tarot”, p.7, Courier Corporation
-
“Film is very much a universal and common voice, and we can't limit it to one particular culture.”
Source : Interview with Geoff Andrew, www.theguardian.com. April 28, 2005.
You may also like:
-
Ellen Lupton
Graphic Designer -
Eric Gill
Typeface Creator -
Frederic Goudy
Type designer -
Herbert Bayer
Graphic Designer -
Jan Tschichold
Writer -
Jeffrey Zeldman
Web Designer -
Michael Bierut
Graphic Designer -
Robert Bringhurst
Poet -
Stanley Morison
Type designer -
Steven Heller
Art Director