David Airey quotes

“Do not seek to change what has come before. Seek to create that which has not”
-- David Airey

#Design Quotes

“A logoless company is a faceless man”
-- David Airey

Source : David Airey (2009). “Logo Design Love: A Guide to Creating Iconic Brand Identities”, p.10, New Riders

#Men Quotes #Company Quotes #Faceless Quotes

“A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.”
-- David Airey

#Mean Quotes #Airplane Quotes #Apples Quotes

“Without professionalism I'd be an amateur, and the clients I want don't hire amateurs.”
-- David Airey

#Want Quotes #Clients Quotes #Professionalism Quotes

“Inspiration may be a form of superconsciousness, or perhaps of subconsciousness - I wouldn't know. But I am sure it is the antithesis of self-consciousness.”

“The other big factor in building trust quickly is site design quality. Mint.com has one of the best graphic designers ever (Jason Putorti) - he cares about every pixel, all the fonts, all the transparencies and effects. And that shows instantly. People do make judgments of trust on appearance - in the real world and online.”

“Our fates are in the hands of An Almighty God, to whom I can with pleasure confide my own; he can save us, or destroy us; his Councils are fixed and cannot be disappointed, and all his designs will be Accomplished.”

“As for a picture, if it isn't worth a thousand words, the hell with it.”

“Because it is a national landmark, there is only one way to judge the Kennedy Center - against the established standard of progressive and innovative excellence in architectural design that this country is known and admired for internationally. Unfortunately, the Kennedy Center not only does not achieve this standard of innovative excellence; it also did not seek it. The architect opted for something ambiguously called 'timelessness' and produced meaninglessness. It is to the Washington manner born. Too bad, since there is so much of it.”

“The future lies in designing and selling computers that people don't realize are computers at all.”

“I would like to mention that I have flown the 262 first in May ‘43. At this time, the aircraft was completely secret. I first knew of the existence of this aircraft only early in ‘42 - even in my position. This aircraft didn’t have any priority in design or production.”

“Flow systems have two basic features (properties). There is the current that is flowing (for example, fluid, heat, mass, or information) and the design through which it flows.”

Source : Adrian Bejan, J. Peder Zane (2012). “Design in Nature: How the Constructal Law Governs Evolution in Biology, Physics, Technology, and Social Organization”, p.9, Anchor

“The designs we see in nature are not the result of chance. They rise naturally, spontaneously, because they enhance access to flow…”

“If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.”

Source : "Design for knife: can cutlery help people with disabilities?" by Justin McGuirk, www.theguardian.com. June 18, 2012.