Sergio Zyman quotes
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“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.”
-- Sergio Zyman -
“If you don't keep giving customers reasons to buy from you, they won't”
-- Sergio ZymanSource : Sergio Zyman, Armin Brott (2003). “The End of Advertising as We Know It”, p.1, John Wiley & Sons
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“A brand is essentially a container for a customer’s complete experience with the product or company.”
-- Sergio Zyman -
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“Selling more stuff to more people more often for more money more efficiently”
-- Sergio ZymanSource : Sergio Zyman (2004). “Renovate Before You Innovate: Why Doing the New Thing Might Not be the Right Thing”, Portfolio (Hardcover)
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“If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.”
-- Sergio Zyman -
“If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.”
-- Sergio Zyman -
“Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.”
-- Sergio Zyman -
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Source : A.A. Gill (2010). “Paper View: The Best of The Sunday Times Television Columns”, p.127, Hachette UK
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“I think putting labels on people is just an easy way of marketing something you don't understand.”
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“Measurement is like laundry. It piles up the longer you wait to do it.”
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“Any alliance whose purpose is not the intention to wage war is senseless and useless.”
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“When we're in our true being, the purpose of life is to feel that every moment is the purpose.”
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