Stephen Jin-Woo Kim quotes

Stephen Jin-Woo Kim quotes

last updated: November 28, 2023

“Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.”
-- Stephen Jin-Woo Kim

#Business Quotes #Unique Quotes #Opportunity Quotes
“If there are questions that are unanswered by research, they will be answered by a strategy division, a data-mining group or someone else within the organization. We need to be more effective at collaborating with these groups.”
-- Stephen Jin-Woo Kim

#Business Quotes #Data Quotes #Organization Quotes

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