Kenneth Roman quotes

Kenneth Roman quotes

last updated: November 28, 2023

“Advertising is judged not by what it says, but by what the consumer thinks it says.”
-- Kenneth Roman

#Thinking Quotes #Advertising Quotes #Consumers Quotes

“Americans think the only funny Brits are John Cleese, Benny Hill and whoever makes our toothpaste. They're not laughing with us, they are laughing at us.”
“Think it over, think it under.”
“Sometimes a beautiful face is false advertising”
“When you focus on the consumer, the consumer responds.”

Source : "Le Freak, C'est Chic: Die Antwoord Fronts Alexander Wang's T Campaign" by Nick Axelrod, www.elle.com. April 26, 2012.
“Consumers deserve to know exactly what they're getting for their money when they sign-up for a 4G data plan.”

Source : "New Bill Could Force Carriers To Better Define 4G Speeds" By Amy Lee, www.huffingtonpost.com. June 22, 2011.
“In e-commerce, your prices have to be better because the consumer has to take a leap of faith in your product.”
“There is now more pressure on consumers than there has ever been and it is not sustainable.”
“One of the trends weâ€™re seeing in food and agriculture is more and more consumers wanting to know things about their food and where and how itâ€™s grown and whatâ€™s in it,”
“Put your consumers in focus, and listen to what they're actually saying, not what they tell you.”
“Today the future occupation of all moppets is to be skilled consumers.”

Source : David Riesman (1950). “The Lonely Crowd: A Study of the Changing American Character”

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