Bruce Tognazzini Quotes and Sayings - Page 1

“If you are demanding registration before checkout, you need to cease this practice immediately. It is costing you a fortune.”
-- Bruce Tognazzini

#Practice #Design #Needs
“It's hard to read through a book on the principles of magic without glancing at the cover periodically to make sure it isn't a book on software design.”
-- Bruce Tognazzini

#Book #Simplicity #Design
“The only intuitive interface is the nipple. Everything else is learned.”
-- Bruce Tognazzini

#Design #Experience #Nipples
“Constrain the user's expectations to match the abilities of the software.”
-- Bruce Tognazzini

#Expectations #Ability #Software
“Never present a power-user option in such a way that normal users must learn all about it in order to know they don't need to use it.”
-- Bruce Tognazzini

#Order #Needs #Use
“The iWatch will fill a gaping hole in the Apple ecosystem. It will facilitate and coordinate not only the activities of all the other computers and devices we use, but a wide array of devices to come.”
-- Bruce Tognazzini

#Ecosystems #Apples #Use

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Bruce Tognazzini Quote The Only Intuitive Interface Is The Nipple Everything Else Is Learned

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