James E. Grunig quotes
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“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.”
-- James E. GrunigSource : James E. Grunig (2013). “Excellence in Public Relations and Communication Management”, p.9, Routledge
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“The main reason to measure objectives is not so much to reward or punish individual communications manager for success or failure as it is to learn from the research whether a program should be continued as is, revised, or dropped in favor of another approach”
-- James E. Grunig -
“Public Relations is the management of communication between an organization and its publics.”
-- James E. GrunigSource : David M. Dozier, Larissa A. Grunig, James E. Grunig (2013). “Manager's Guide to Excellence in Public Relations and Communication Management”, p.9, Routledge
#Communication Quotes #Organization Quotes #Management Quotes
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