Kimberley Walsh quotes

Kimberley Walsh quotes

last updated: November 28, 2023

“The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI.”
-- Kimberley Walsh

#Data Quotes #Marketing Quotes #Roi Quotes

“I was really intrigued by the idea of using live streams of data that's relevant to real people, and that would allow us to reflect and learn about ourselves.”
“A ten per cent reduction in military expenditures per year would be reasonable, coupled with a programme of retraining the workforce and redirecting the resources in a manner that creates employment and advances social welfare. I also encourage all States to contribute to the UN's annual Report on Military Expenditures by submitting complete data on national defence budgets.”

Source : "UN Expert Urges States to Cut Military Spending and Invest More in Human Development". www.ohchr.org. April 14, 2014.
“Rational behavior ... depends upon a ceaseless flow of data from the environment. It depends upon the power of the individual to predict, with at least a fair success, the outcome of his own actions. To do this, he must be able to predict how the environment will respond to his acts. Sanity, itself, thus hinges on man's ability to predict his immediate, personal future on the basis of information fed him by the environment.”
“Society needs people who...know how to be compassionate and honest...Societ y needs all kinds of skills that are not just cognitive; they're emotional, they're affectional. You can't run the society on data and computers alone.”
“While traditional BI is interested in the 'what and the where,' data scientists are interested in the 'how and why'.”
“Babies and young children are like the research and development division of the human species, and we grown-ups are production and marketing,”
“It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.”
“Strategy is not focused on ROI, but on winning.”
“When you say ROI, do you mean return on investment or risk of inaction.”
“The more widely you can spread this notion of achieving ROI by preserving and improving ecosystems, the better.”

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