Gerald Zaltman quotes

“Ninety-five percent of thought, emotion, and learning occur in the unconscious mind--that is, without our awareness,”
-- Gerald Zaltman

Source : Gerald Zaltman (2003). “How Customers Think: Essential Insights Into the Mind of the Market”, p.40, Harvard Business Press

#Mind Quotes #Emotion Quotes #Awareness Quotes

“If a man will comprehend the richness and variety of the universe, and inspire his mind with a due measure of wonder and awe, he must contemplate the human intellect not only on its heights of genius but in its abysses of ineptitude...”

Source : Marcus Manilius, A. E. Housman (2011). “Astronomicon”, p.19, Cambridge University Press

“The mind is like a river. The thoughts are like the various droplets of water. We are submerged in that water. Stay on the bank and watch your mind.”

“You have your identity when you find out, not what you can keep your mind ON, but what you can't keep your mind OFF.”

“Behavior shapes emotions.”

Source : A. J. Jacobs (2008). “The Year of Living Biblically: One Man's Humble Quest to Follow the Bible as Literally as Possible”, p.282, Simon and Schuster

“I use emotion for the many and reserve reason for the few.”

“Good books put a finger on emotions that are deeply our own - but that we could never have described on our own.”

Source : Twitter post from Oct 13, 2013

“The treasure I have found cannot be described in words, the mind cannot conceive of it.”

“The very act of drawing an object, however badly, swiftly takes the drawer from a woolly sense of what the object looks like to a precise awareness of its component parts and particularities.”

“To see, to hear, means nothing. To recognize (or not to recognize) means everything. Between what I do recognize and what I do not recognize there stands myself. And what I do not recognize I shall continue not to recognize.”

“Once you start believing that something is possible, you start to let it in to your awareness and it starts to become true to you.”