Raymond Loewy Quotes and Sayings - Page 1
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“Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.”
-- Raymond Loewy -
“It's a simple exercise; a little logic, a little taste, and the will to cooperate.”
-- Raymond Loewy -
“It all must start with an inspired, spontaneous idea.”
-- Raymond Loewy -
“The most beautiful curve is a rising sales graph.”
-- Raymond Loewy -
“I alienated the automotive industry by saying that cars should be lightweight and compact.”
-- Raymond Loewy -
“If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.”
-- Raymond Loewy -
“A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.”
-- Raymond Loewy -
“There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'”
-- Raymond Loewy -
“Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.”
-- Raymond Loewy -
“I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.”
-- Raymond Loewy -
“Design is too important to be left to designers.”
-- Raymond Loewy -
“Industrial design keeps the customer happy, his client in the black and the designer busy.”
-- Raymond Loewy -
“I believe most in educated intuition, in what you get through profound experience.”
-- Raymond Loewy -
“I can claim to have made the daily life of the 20th Century more beautiful.”
-- Raymond Loewy -
“As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.”
-- Raymond Loewy -
“I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.”
-- Raymond Loewy -
“Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.”
-- Raymond Loewy -
“People will turn to you, follow you, support you only as long as they are confident that you are doing your best.”
-- Raymond Loewy -
“The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.”
-- Raymond Loewy -
“The main goal is not to complicate the already difficult life of the consumer.”
-- Raymond Loewy -
“Between two products equal in price, function and quality, the one with the most attractive exterior will win.”
-- Raymond Loewy -
“It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.”
-- Raymond Loewy
