Lester Beall quotes
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“The designer's role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative.”
-- Lester Beall -
“A designer…has the true responsibility to give his audiences not what they think they want, for this is almost invariably the usual, the accustomed, the obvious, and hence, the unspontaneous. Rather, he should provide that quality of thought and intuition which rejects the ineffectual commonplace for effectual originality.”
-- Lester Beall -
“The moment clients realize that revisions are not an all-you-can-eat buffet, suddenly they realize they are not hungry.”
-- Lester Beall -
“Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy.. ugly cities, ugly advertising, ugly lives produce bad citizens.”
-- Lester Beall -
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“3 requirements for a good designer: 1. genuine knowledge and love of great design. 2. sound knowledge of principles and techniques of communication. 3. heart (passion).”
-- Lester Beall -
“A designer…has the true responsibility to give his audiences not what they think they want, for this is almost invariably the usual, the accustomed, the obvious, and hence, the unspontaneous. Rather, he should provide that quality of thought and intuition which rejects the ineffectual commonplace for effectual originality.”
-- Lester Beall -
“Anyone interested in design must be interested in other fields of expression - theater, ballet, photography, literature, music.”
-- Lester Beall
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Source : Ada Louise Huxtable (2010). “On Architecture: Collected Reflections on a Century of Change”, p.43, Bloomsbury Publishing USA
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“Fear is a killer, when it comes to the creative process.”
Source : "Adam Baldwin Talks THE LAST SHIP, Auditioning for Michael Bay, Striking Up a Friendship with Eric Dane, Looking Back on FIREFLY and THE INSIDE, and More". Interview with Christina Radish, collider.com. July 06, 2014.
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“Speaking of sleeping bags, has anything ever had a less creative name?”
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