Leo Bogart quotes
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“Advertisements may be evaluated scientifically; they cannot be created scientifically.”
-- Leo BogartSource : LEO BOGART (1967). “STRATEGY IN ADVERTISING”
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“In my opinion, fun is what makes advertising successful.”
-- Leo BogartSource : Leo Bogart (1988). “James Webb Young Fund Address: By Leo Bogart”
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“The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.”
-- Leo BogartSource : LEO BOGART (1967). “STRATEGY IN ADVERTISING”
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“Artists are often excellent businessmen. They have to be. Otherwise they do not remain artists.”
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“It's okay to doubt yourself, it's okay to feel down; just never give up.”
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“I'm not lost for I know where I am. But however, where I am may be lost.”
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Source : Source: www.justjared.com
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“The cross is almost a distraction and false advertisement for God.”
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Source : Michael Dirda (2007). “Book by Book: Notes on Reading and Life”, p.14, Macmillan