Nirmalya Kumar Quotes and Sayings - Page 1

“Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as â€œsophisticated,â€ â€œdesirable,â€ â€œinnovative,â€ â€œfriendly,â€ and â€œtrustworthy.â€”
-- Nirmalya Kumar

#Loyalty #Emotional #Attachment
“As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.”
-- Nirmalya Kumar

#Unique #Years #Numbers
“If you do not clean up, you won't be stronger in the long run.”
-- Nirmalya Kumar

#Running #Long #Stronger

Quotes By Nirmalya Kumar A Z Quotes

Quotes By Nirmalya Kumar A Z Quotes

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