Thomas Pogge - To improve global health, it's not enough just to have a really good new pr

To improve global health, it's not enough just to have a really good new product and to obtain marketing approval. You still need to market the product and bring it to patients, follow up, create the infrastructure, and so on - the whole pipeline, the network. That's something that companies are extremely good at: organizing a whole pipeline in a cost-effective way.

- Thomas Pogge

source: Source: www.truth-out.org

topic: Marketing, Needs, Cost, Global Health