John B. Cobb - ... placing economic activity in the context of the whole earth requires at

... placing economic activity in the context of the whole earth requires attention to the question of scale. Bigger is obviously not better, so the optimum scale of human economy in relation to the total economy becomes basically a question of sustainability. When the effects of the economy on the environment undercut the possibility of its own continuance, the scale is too large.

- John B. Cobb

source: John B. Cobb (1994). “Sustaining the Common Good: A Christian Perspective on the Global Economy”

topic: Environmental, Attention, Earth, Optimum, Undercut