Judson Laipply - I think the biggest lesson to be learned is that it is almost impossible to

I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."

- Judson Laipply

source: "Beat goes on for YouTube's 'Evolution of Dance' star". Interview with Ryan Osborn and Allison Berger, www.today.com. January 12, 2009.