Phil Dusenberry quotes

Phil Dusenberry quotes

last updated: November 28, 2023

“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...”
-- Phil Dusenberry

#Writing Quotes #Marketing Quotes #Ransom Quotes
“The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters.”
-- Phil Dusenberry

#Fun Quotes #Business Quotes #Agency Quotes
“Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.”
-- Phil Dusenberry

#Witty Quotes #Business Quotes #Creative Quotes
“In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.”
-- Phil Dusenberry

Source : Phil Dusenberry (2005). “Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-fame Career in Advertising”, Portfolio (Hardcover)

#Ideas Quotes #Inspire Quotes #Fuel Quotes
“A brand is nothing but an expression of the consumerâ€™s loyalty and trust.”
-- Phil Dusenberry

#Loyalty Quotes #Expression Quotes #Consumers Quotes
“That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.”
-- Phil Dusenberry

#Ideas Quotes #Differences Quotes #Inspire Quotes

You may also like:

Al Pacino
Film actor
Barry Levinson
Screenwriter
Bernard Malamud
Author
Brian De Palma
Film director
Bruce Barton
Author
C. K. Prahalad
University Professor
Dustin Hoffman
Actor
George Lois
Art Director
Jack Kevorkian
Pathologist
Jay Conrad Levinson
Writer
Jerry Della Femina
Restaurateur
Kevin Bacon
Actor
Lee Clow
Art Director
Oliver Stone
Film director
Robert De Niro
Actor
Robin Williams
Actor
Roger Enrico
Steve Hayden
Warren Beatty
Actor
William Bernbach