Kenneth E. Boulding Quotes:
Ocupation: Economist
Life: January 18, 1910 - March 18, 1993
Birthday: January 18
Death: March 18
The perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that profit maximization is not really the driving force. It is fear of loss rather than hope of gain that limits our behavior.
source: "Evolutionary economics" by Kenneth Boulding, Beverly Hills, Calif.: Sage Publications, (p. 104), 1981.
topic: Loss, Perception, Survival, Profit Maximization
