Phil Dusenberry quotes
-
“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...”
-- Phil Dusenberry -
“The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters.”
-- Phil Dusenberry -
“Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.”
-- Phil Dusenberry -
“In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.”
-- Phil DusenberrySource : Phil Dusenberry (2005). “Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-fame Career in Advertising”, Portfolio (Hardcover)
-
-
“A brand is nothing but an expression of the consumer’s loyalty and trust.”
-- Phil Dusenberry -
“That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.”
-- Phil Dusenberry
You may also like:
-
Al Pacino
Film actor -
Barry Levinson
Screenwriter -
Bernard Malamud
Author -
Brian De Palma
Film director -
Bruce Barton
Author -
C. K. Prahalad
University Professor -
Dustin Hoffman
Actor -
George Lois
Art Director -
Jack Kevorkian
Pathologist -
Jay Conrad Levinson
Writer -
Jerry Della Femina
Restaurateur -
Kevin Bacon
Actor -
Lee Clow
Art Director -
Oliver Stone
Film director -
Robert De Niro
Actor -
Robin Williams
Actor -
Warren Beatty
Actor