Fairfax M. Cone quotes

Fairfax M. Cone quotes

last updated: November 28, 2023

“Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.”
-- Fairfax M. Cone

#Moving Quotes #Advertising Quotes #Persons Quotes
“Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.”
-- Fairfax M. Cone

#Running Quotes #Jobs Quotes #Business Quotes
“Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This is probably the very height of lonesomeness. He is one person and he is alone”
-- Fairfax M. Cone

#Business Quotes #After Hours Quotes #Pieces Quotes
“Advertising is what you do when you can't go see somebody. That's all it is.”
-- Fairfax M. Cone

#Marketing Quotes #Advertising Quotes
“A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.”
-- Fairfax M. Cone

#Self Quotes #Dull Quotes #Advertising Quotes
“Write to one person, not a million.”
-- Fairfax M. Cone

#Writing Quotes #Persons Quotes #Millions Quotes

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