Jeffrey Kluger Quotes:
Ocupation: Writer
Life: b. 1954
Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.
topic: Moving, Sea, Names, Chileans, Peddler
