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“Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem.”
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Joseph Sugarman
Source : Joseph Sugarman (1980). “Success forces”, McGraw-Hill/Contemporary
#Powerful Quotes
#Opportunity Quotes
#Problem Quotes
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“What you focus on expands.”
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Joseph Sugarman
#Goal Quotes
#Focus Quotes
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“You must become an expert on a product, service or anything you write about to really be effective.”
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Joseph Sugarman
Source : Joseph Sugarman (2012). “The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters”, p.30, John Wiley & Sons
#Writing Quotes
#Experts Quotes
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“You sell on emotion, but you justify a purchase with logic.”
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Joseph Sugarman
#Emotion Quotes
#Logic Quotes
#Justify Quotes
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“All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.”
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Joseph Sugarman
Source : Joseph Sugarman (2012). “The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters”, p.38, John Wiley & Sons
#Elements Quotes
#Firsts Quotes
#Copies Quotes
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“If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her.”
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Joseph Sugarman
Source : Joseph Sugarman (2012). “The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters”, p.30, John Wiley & Sons
#Writing Quotes
#Study Quotes
#Assignments Quotes
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“View every problem as an opportunity...”
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Joseph Sugarman
Source : Joseph Sugarman (1980). “Success forces”, McGraw-Hill/Contemporary
#Softball Quotes
#Sports Quotes
#Motivation Quotes
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“Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn from before I made it. I've always looked at failure as just another step you need to take to reach success.”
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Joseph Sugarman
#Successful Quotes
#Men Quotes
#Needs Quotes
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“Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than most people can handle. If you are willing to accept failure and learn from it, if you are willing to consider failure as a blessing in disguise and bounce back, you have got the essential of harnessing one of the most powerful success forces.”
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Joseph Sugarman
#Motivational Quotes
#Powerful Quotes
#Blessing Quotes
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“Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.”
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Joseph Sugarman
Source : Joseph Sugarman (2012). “The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters”, p.52, John Wiley & Sons
#Reading Quotes
#Slides Quotes
#Should Quotes
