Emil Ruder quotes
-
“Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.”
-- Emil RuderSource : Emil Ruder (2001). “Typographie”, Arthur Niggli
-
“Today we are inundated with such an immense flood of printed matter that the value of individual work has depreciated, for our harassed contemporaries simply cannot take everything that is printed today. It is the typographer's task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him.”
-- Emil RuderSource : Emil Ruder (2001). “Typographie”, Arthur Niggli
-
“To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.”
-- Emil Ruder -
“They should make new ways to better design buildings and books. The computer was the end of Swiss typography!”
-- Emil Ruder -
-
“They work now with computers for building buildings and books, but not ever with new ideas.”
-- Emil Ruder -
“A printed work, which cannot be read, becomes a product without purpose.”
-- Emil RuderSource : Emil Ruder (2001). “Typographie”, Arthur Niggli
-
“Delete, delete, delete and at the end find the ‘core aspect of the design’”
-
“I don't show just anyone how to crust a sea bass. That's sacred information.”
-
Source : Carter G. Woodson (2006). “The Mis-Education of the Negro”, p.9, Book Tree
You may also like:
-
Adrian Frutiger
Typeface Creator -
April Greiman
Graphic Designer -
Armin Hofmann
Graphic Designer -
El Lissitzky
Artist -
Jan Tschichold
Writer -
Josef Muller-Brockmann
Graphic Designer -
Max Bill
Architect -
Otl Aicher
Graphic Designer -
Paul Rand
Graphic Designer -
Piet Zwart
Photographer -
Wim Crouwel
Graphic Designer -
Wolfgang Weingart
Graphic Designer