Wally Olins quotes
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“Brands and branding are the most significant gifts that commerce has ever made to popular culture.”
-- Wally Olins -
“Branding is a profound manifestation of the human condition”
-- Wally OlinsSource : "Brand Thinking and Other Noble Pursuits". Book by Debbie Millman, www.businessinsider.com. 2013.
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“What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.”
-- Wally Olins -
“Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.”
-- Wally Olins -
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“The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance. The style comes after the substance. Only then can the style help the substance, and vice versa.”
-- Wally Olins -
“We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them.”
-- Wally Olins
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“Film is very much a universal and common voice, and we can't limit it to one particular culture.”
Source : Interview with Geoff Andrew, www.theguardian.com. April 28, 2005.
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“All significant concepts of the modern theory of the state are secularized theological concepts.”
Source : Carl Schmitt (2010). “Political Theology: Four Chapters on the Concept of Sovereignty”, p.41, University of Chicago Press
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“Personal branding is about figuring who you are and what turns you on and then monetising it”
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“Branding is not about what something says or what it means, but how it makes us feel.”
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