Raymond Rubicam quotes
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“Advertising is simply a use of the right of the manufacture to present his case and to employ the same arts of appeal and persuasion accorded to the politician, the preacher, the lawyer, and to every other individual who has a special interest in something, whether a creed or a commodity.”
-- Raymond Rubicam -
“The only purpose of advertising is to sell. It has no other function worth mentioning.”
-- Raymond Rubicam -
“The value of an ad is in inverse ratio to the number of times it has been used.”
-- Raymond Rubicam -
“Mirror the reader to himself and then show him afterward how your product fits his needs.”
-- Raymond Rubicam -
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Source : A. A. Gill (2008). “Paper view: the best of the Sunday Times television reviews”, Orion Pub Co
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Source : Ballads for Broadbrows (1930) "Lines for a Worthy Person"
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“Art is not the spiritual side of business.”
Source : Ad Reinhardt, Barbara Rose (1991). “Art-as-art: The Selected Writings of Ad Reinhardt”, p.56, Univ of California Press
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Source : Abbi Glines, Colleen Hoover, Jamie McGuire (2013). “The Atria Indie Lovers Collection: Twisted Perfection, Losing Hope, and Red Hill”, p.103, Simon and Schuster
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