Daniel Starch Quotes:
Ocupation: Psychologist
Life: 1883 - 1979
Birthday: 1883
Death: 1979
Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.
topic: Self, Would Be, Salt, Assertiveness, Generalities, Superlatives, Grain Of Salt
