Beth Comstock quotes
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“You can't sell anything if you can't tell anything.”
-- Beth Comstock -
“Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.”
-- Beth ComstockSource : "The quest for more creative, ambitious marketing - read the webchat again" by Matthew Caines, www.theguardian.com. April 27, 2016.
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“The more passionate that someone is about something, the more you have to listen to them.”
-- Beth Comstock -
“You have to tell a story before you can sell a story.”
-- Beth Comstock -
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“There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare”
-- Beth Comstock -
“An idea doesn't count if you can't use it”
-- Beth Comstock -
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“Our job is to understand where the market is heading and translate that into practical action.”
-- Beth Comstock -
“What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.”
-- Beth Comstock -
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“In big companies projects have to scale and Lean Startup help us to do it”
-- Beth Comstock -
“There is always room in our budget for a little experimentation.”
-- Beth Comstock -
“Know thyself. Know the customer. Innovate.”
-- Beth Comstock -
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“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.”
-- Beth Comstock
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