Lee Clow quotes
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“There’s an independence to surfing, it’s just you and the ocean. There aren’t a bunch of rules,”
-- Lee Clow -
“Your ad begins as an interruption. Make paying attention to it feel like a reward”
-- Lee Clow -
“If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.”
-- Lee Clow -
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“Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.”
-- Lee Clow -
“Managing brands is going to be more and more about trying to manage everything that your company does.”
-- Lee Clow -
“Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.”
-- Lee Clow -
“If you'd put it in a Powerpoint deck don't put it in your ad”
-- Lee Clow -
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“Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.”
-- Lee Clow -
“Consumers never complain about ads being too smart.”
-- Lee Clow -
“TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.”
-- Lee Clow -
“Shocking is easy. Shockingly brilliant, a bit more challenging.”
-- Lee Clow -
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“I’d rather apologize than to be so timid as to never try to do anything smart or brave.”
-- Lee Clow -
“Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.”
-- Lee Clow -
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“I've never found a client's business problem that could be solved solely through advertising.”
-- Lee Clow
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