Russell L. Ackoff Quotes:
Life: February 12, 1919 - October 29, 2009
Birthday: February 12
Death: October 29
Most corporate mission statements are worthless. They consist largely of pious platitudes such as: "We will hold ourselves to the highest standards of professionalism and ethical behavior." They often formulate necessities as objectives; for example, "to achieve sufficient profit." This is like a person saying his mission is to breathe sufficiently.
source: Russell L. Ackoff (1986). “Management in Small Doses”, Wiley
topic: Risk, Example, Management, Mission Statement, Platitudes, Ethical Behavior
