George Bodenheimer - Retaining 'Monday Night Football' simply did not make smart financial sense

Retaining 'Monday Night Football' simply did not make smart financial sense for ABC. We could not reconcile the fees against the revenue. We love football at ABC. It's been a love affair for 36 years. It will go down in the history of sports television, being created on ABC and with this magnificent run. But at this point, given the success we're having with our entertainment product and the financials, we deemed that this was the proper move for us. We're not looking back .

- George Bodenheimer

topic: Sports, Football, Running, Monday Night, Monday Night Football, Retaining