Steve Ells quotes
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“Focus on just a few things, and do them better than anybody else.”
-- Steve Ells -
“When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants. Then serve the food quickly, in a cool atmosphere. It was food that I wanted, and thought others would like too. We've never strayed from that original idea. The critics raved and customers began lining up at my tiny burrito joint. Since then, we've opened a few more.”
-- Steve EllsSource : "How Chipotle Became The Gold Standard Of Mexican Fast-Food" by Kal Gullapalli, www.businessinsider.com. January 21, 2011.
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“I'm always tweaking, always trying to make it better, constantly moving the levers and dials.”
-- Steve Ells -
“You know, I hate to borrow Apple's tag, but think different. Really. From the very beginning. I didn't know what the fast-food rules were. I got my training at the Culinary Institute Of America, and then I opened up a fast food place according to fine dining rules.”
-- Steve Ells -
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“We decided long ago that we didn't want Chipotle's success to be tied to the exploitation of animals, farmers, or the environment, but the engagement of our customers.”
-- Steve Ells -
“Just because food is served fast doesn't mean it has to be made with cheap raw ingredients, highly processed with preservatives and fillers and stabilizers and artificial colors and flavors.”
-- Steve EllsSource : "Chipotle to Stop Using Genetically Altered Ingredients" by Stephanie Strom, www.nytimes.com. April 25, 2015.
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“We aspire to make artisanal tortillas on an industrial scale.”
-- Steve EllsSource : "Chipotle’s Quest to Develop a Better Tortilla" by Stephanie Strom, www.nytimes.com. June 15, 2015.
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Source : "Why Consumer Style Sells in the Corporate World: 10 Questions With Box Ceo Aaron Levie". Wired Interview, www.wired.com. August 20, 2012.
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“I never really wanted to write and wanted to focus on acting.”
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Source : Adam Grant (2013). “Give and Take: Why Helping Others Drives Our Success”, p.181, Penguin
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“I only want to do better work. That's the focus of my life.”
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“Good things happen when you narrow your focus”
Source : "The Classic Mistake" by Al Ries, ries.typepad.com. June 2009.
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