Jesse Schell - Is it OK for Amazon to know every word of every book you've read? Are you c

Is it OK for Amazon to know every word of every book you've read? Are you comfortable with that? Maybe you are. Is it OK to let everybody know you eat Corn Flakes? OK, but then there are certain products you might not want people to know that you're using.

- Jesse Schell

source: "Why games will take over our lives". Interview with John D. Sutter, www.cnn.com. April 5, 2010.