Mindy Grossman - The model of getting the consumer to come to you is old, and the new model

The model of getting the consumer to come to you is old, and the new model is how can you get to the consumer on their terms, in ways they want to engage in. How people are choosing to interface with content is very different. You've got to marry different platforms.

- Mindy Grossman

source: "Q&A With Mindy Grossman". Interview with Jordan Saniuk, footwearnews.com. January 11, 2010.