Sol Sender quotes

“The strongest logos tell simple stories.”
-- Sol Sender

#Simple Quotes #Design Quotes #Logos Quotes

“Great design should tell a story.”
-- Sol Sender

#Design Quotes #Stories Quotes #Should Quotes

“More rationale decreases subjectivity.”
-- Sol Sender

#Subjectivity Quotes #Decrease Quotes #Rationale Quotes

“Unless there is meaning, there is no solution.”
-- Sol Sender

#Solutions Quotes

“Designers devote their efforts to change.”
-- Sol Sender

#Effort Quotes #Designer Quotes

“The test of a good letter is a very simple one. If one seems to hear the other person talking as one reads, it is a good letter.”

“I believe it was the great ogre philosopher Gary who observed that complexity is, generally speaking, an illusion of conscious desire. All things exist in as simple a form as necessity dictates. When a thing is labeled 'complex,' that's just a roundabout way of saying you're not observant enough to understand it.”

Source : A. Lee Martinez (2007). “In the Company of Ogres”, p.133, Macmillan

“The French believe that all errors are distant, someone else's fault. Americans believe that there is no distance, no difference, and therefore that there are no errors, that any troubles are simple misunderstandings, consequent on your not yet having spoken English loudly enough.”

Source : Adam Gopnik (2000). “Paris to the Moon”, Random House Incorporated

“…words have been all my life, all my life--this need is like the Spider's need who carries before her a huge Burden of Silk which she must spin out--the silk is her life, her home, her safety--her food and drink too--and if it is attacked or pulled down, why, what can she do but make more, spin afresh, design anew….”

“Prime Minister Sharon, Prime Minister Abbas, I urge you today to end the designs of those who seek destruction, annihilation and occupation, and I urge you to have the will and the courage to begin to realize our dreams of peace, prosperity and coexistence.”

“The designs we see in nature are not the result of chance. They rise naturally, spontaneously, because they enhance access to flow…”

“Ultimately a good logo is something that people recognize instantly and relate to.”

“The strongest logos tell simple stories.”

“Jesus isn't a logo, I'm not promoting some company, some brand. I'm just professing my faith.”

“My sister and I do to what we love to do and do what we want to do, so that sort of started us off having a sense of 'Do this because you love it' not 'Do this because you want to be famous.' IGN Logo”