David A. Aaker quotes
-
“A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.”
-- David A. Aaker -
“Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.”
-- David A. Aaker
-
“Art is not the spiritual side of business.”
Source : Ad Reinhardt, Barbara Rose (1991). “Art-as-art: The Selected Writings of Ad Reinhardt”, p.56, Univ of California Press
-
“Innovations to which we are not committed are illuminating things.”
-
Source : Michael Frost, Alan Hirsch (2011). “The Faith of Leap (Shapevine): Embracing a Theology of Risk, Adventure & Courage”, p.151, Baker Books
-
Source : A. B. Simpson (2010). “When God Steps In: Divine Resources for Life's Situations”, p.4, Moody Publishers
-
“Birth is a shadow. Courage, self-sustained, outlords succession's phlegm, and needs no ancestors.”
-
“I need to listen to chill music when I'm driving. It prevents road rage.”
You may also like:
-
Al Ries
Author -
C. K. Prahalad
University Professor -
Chip Heath
Author -
Clayton Christensen
Professor -
David Ogilvy
Businessman -
Eric Ries
Entrepreneur -
Gary Hamel
Manager -
Henry Mintzberg
Author -
James C. Collins
Author -
John P. Kotter
Author -
Joseph A. Schumpeter
Economist -
Michael Porter
Professor -
Peter Drucker
Author -
Philip Kotler
Author -
Robert Cialdini
Professor -
Robert Kiyosaki
Investor -
Seth Godin
Author -
Theodore Levitt
Economist -
Tom Peters
Writer