Christopher Locke quotes
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“It's still a lean back, enjoy or a lean forward, be involved, enjoy medium. It's real engagement, real emotion.”
-- Christopher Locke -
“TV has the longest recall. You remember what you've seen for longer; it has engagement and emotion. It's the most talked about.”
-- Christopher Locke -
“Life is too short because we die.”
-- Christopher LockeSource : Rick Levine, Christopher Locke, Doc Searls (2009). “The Cluetrain Manifesto”, p.73, Basic Books
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“People finally have permission to be human in the context of their work. That's the real Internet story.”
-- Christopher Locke -
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“WE DIE. You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ourselves within it.”
-- Christopher LockeSource : Rick Levine, Christopher Locke, Doc Searls (2009). “The Cluetrain Manifesto”, p.73, Basic Books
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“Best practices usually aren't.”
-- Christopher LockeSource : Christopher Locke (2001). “Gonzo Marketing: Winning through Worst Practices”, Capstone
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“I love to engage in repartee with people who are stupider than I am.”
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“Effective engagement is inspired by the empathy that develops simply by being human.”
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“I use emotion for the many and reserve reason for the few.”
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“Art is the concrete representation of our most subtle feelings.”
Source : "Perfection Is in the Mind". Interview with Joan Simon, August 21, 1995.
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