Ed Benguiat quotes
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“To me designing has never been a job or profession. It's a way of life, like a priest or rabbi.”
-- Ed Benguiat -
“I do not think of type as something that should be readable. It should be beautiful.”
-- Ed Benguiat -
“Doing something a long time does not mean you're good. It only means you've done it a long time.”
-- Ed Benguiat -
“I don't think that success is the premise to what is good or bad.”
-- Ed Benguiat -
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“The contributions that one makes in typography, design, and art in general cannot be, and must not be measured on how much money is involved. That would lead to total chaos. The word itself (contribution) is to give to a common purpose.”
-- Ed Benguiat -
“Type should be beautiful — Screw readable!”
-- Ed Benguiat -
“The only place Avant Garde looks good is in the words Avant Garde.”
-- Ed Benguiat -
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Source : "The Doctrine of Chances: Or, A Method of Calculating the Probabilities of Events in Play".
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“Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.”
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“You just can't let anything or anyone get in the way of who you are.”
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