"I really just drew off of where we are now, with reality TV. You can't help but see a lot of it. You choose to watch some, but with some, you just can't help but hear it and see it. It's just piercing in your brain. That piercing is what I was tapping into , with whatever they were doing to pierce into the minds of everybody. It takes a certain kind of person to shut your mind off to the consequences and just try to get results. That's what I was going for - results."