Benjamin Barber Quotes:
Ocupation: Author
Life: b. August 2, 1939
Birthday: August 2
Consumer sales depend on the habits and behaviors of consumers, and those who manipulate consumer markets cannot but address behavior and attitude. That is presumably the object of the multibillion-dollar global advertising industry. Tea drinkers are improbable prospects for Coke sales.
source: Benjamin Barber (2001). “Jihad vs. McWorld: Terrorism's Challenge to Democracy”, Ballantine Books
topic: Attitude, Tea, Dollars, Advertising Industry, Behavior And Attitude, Prospects
